19 December 2019
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Genealogy website FindMyPast has announced a major rebranding, to reflect the company's mission to 'provide researchers of all levels with new opportunities for discovery'.
While Findmypast assure users that its 'core features and services remain unchanged', the look and feel of the site has been 'significantly improved' to encourage new users to explore their past, while retaining its status as a genealogy resource used by experienced family historians.
What are the changes to FindMyPast?
As well as a new colour scheme, new record icons and minor navigation changes such as the new ‘Help & more’ button that directs new users to the resources they need, Findmypast has introduced a new brand logo that reflects how family history is unique for each individual.
Users will see different variations of ‘my’ on the logo throughout their journey with Findmypast. Users will also see Findmypast’s new tagline - “Where will your past take you?” - used across the site and on social media. FindMyPast explain that this reflects how Findmypast helps researchers across the globe see their bigger picture by learning about their past, present and future.
Family history for everyone
Findmypast explained they are also reviewing how they describe their collection of records and features by 'simplifying the language and methods' used to speak directly to their members.
In addition, following on from the release of tree-to-tree hints earlier this year, researchers can expect to see a variety of new tools, features and record collections releases announced throughout 2020.
Tamsin Todd, CEO of Findmypast said: “Findmypast’s mission is to help as many people as possible to discover how they’re uniquely connected. These changes are part of that heartfelt mission.”
Visit FindMyPast here.QUICK LINK: Top three FindMyPast search tips
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